For the Aviron rowing machine commercial, our goal was to highlight the seamless connection between the rowing machine and the user. We aimed to show how Aviron turns working out into an engaging and fun experience through its gamified features.
As always, previsualization was crucial. We created detailed previz of the entire spot, meticulously planning each VFX transition. This allowed us to visualize how real-life rowing would blend with the virtual world, ensuring a cohesive final product.
It was essential to demonstrate the bond between the rowing machine and the user. We focused on capturing the dynamic interaction, showing how the machine responds to the user's movements and enhances the workout experience.
To emphasize the gamification aspect, we planned transitions that seamlessly blend real-life rowing with the virtual world. These transitions were carefully designed to show the smooth integration of physical activity with the engaging digital environment provided by Aviron.
